We all know Twitter and we are all huge fans of this social media microblogging website. However, few of us are aware of its rise in profits and value. The three-and-a-half-year-old company is expecting to close a deal for $100 million in financing. Wow, this is a lot of money! And they deserve it! Twitter has been valued at $1 billion (this information is from an inside leak, briefed on Twitter’s plans), four times its value the same time last year! Some of the best-known investors are Insight Venture Partners, T. Rowe Price (a venture capital company), Spark Capital and Institutional Venture Partners.

This financing is very welcome, since it will be invested in further upgrades to the service. Although Twitter apparently does not need all this money, they will use it to expand the service and catch up to Facebook. We remind you that while Twitter has roughly 50 million users, Facebook is leading with over 300 million registered users. Both Twitter and Facebook have the goal of acquiring 1 billion registered accounts, almost all of Internet’s population at this point.

This might be a pretty big dream, but who knows? Maybe one day Twitter will reach one billion! However, for now, they must focus on catching up with Facebook.