Google has formally announced its much awaited entry into the social media fray with the launch of Google Buzz. Though still at an early stage in development, it is touted to take on the likes of Facebook, Twitter and Myspace.

Google Buzz runs within Gmail and can integrate with your mobile phone as well. It would be fair to say that it looks like a mix and match of Yelp, Facebook, Twitter and Foursquare. In essence, it’s a single dashboard which integrates your email and your social media account into one application.

Google Buzz does not offer any integration with Facebook and that might not go well with the Facebook community. Buzz map is an interesting feature in ‘Google Buzz for Mobile’ and lets you see who’s buzzing about what in your neighborhood.It allows importing content from YouTube, Picasa and Flickr and can even import your Twitter contacts.

A good start by Google but a long way to go before it can challenge Facebook and Twitter on the social media front!

Checkout how to get Buzz right now here