Sky’s 3D Channel Comes to Westfield

Posted by Ruk Cooray on March 10, 2010 in Business, Events · 0 Comment

Image by Robert Banh via Flickr

Sky Television kicked off UK’s first 3D channel with a live Premier League football match between Arsenal and Manchester United which was broadcasted in nine pubs around the UK a few weeks back and was well received.

This Friday, London’s Westfield shopping centre will have Sky TV showcasing 3D TV content; this event is the first of many planned displays to showcase the company’s 3D TV technology. Sky will be giving 3D glasses out to passers-by, as they air recordings of various sport matches from the last two years. According to a press release over the next 12 months Sky expects to have over 100 3D shopping centre demonstrations.

The Sporkings Team watched the England vs Ireland Rugby Six Nations match in 3D, and were very impressed by the pitch level shots, however when it came to just above pitch level the players looked like 2D game characters, due to the live feed the sound was very off as well. There are still a few kinks to work out with live matches but we’re sure they’ll get them sorted before launch.

The demos of 3D TV will pave the way for Sky towards a smooth launch of a dedicated channel later this year.