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Foursquare, the popular location-based social networking service for mobile devices, which also doubles up as a game and rewards users with virtual badges and mayorships for checking into various establishments has tied up with Dominos Pizza in UK .   Dominos, which promotes itself as the UK’s leading pizza delivery service, will offer free pizzas and discounts to Foursquare users who visit its restaurants.

“Our customers are heavy users of social media so it makes sense for us to communicate with them in this way. Following the success of our recent Facebook superfan initiative and affiliates’ widget, Foursquare was the obvious next step.”said Chris Moore, CEO of Domino’s.
It is crystal clear about the marketing potential this will have for both the companies, and it will be interesting to see what effect this entry into real-world benefits has on the location-based social networking game.