YouTube

According to report Google’s YouTube is in advanced negotiations with Hollywood movie studios to launch a streaming pay-per-view online movie rental site before the end of this year.  The Rental site would be either be connected to YouTube or could be a standalone new service  which Google would promote directly to its massive search and video empires users.

This new service will be a direct competitor to rentals at Apple’s  iTunes and Amazon’s Video on Demand. Video rentals is not exactly new to YouTube, YouTube had  began testing out video rentals at YouTube  months ago. Its first public test involved few independent movies from the Sundance Film Festival.