Amazon today announced that it is finally launching its Android apps Appstore in UK and few other European countries such as Germany, France, Italy and Spain. Coincidentally, Amazon’s rival Barnes & Noble announced three partners for in UK  – electronics and home goods seller Argos, and bookshops Blackwells and Foyle’s.

In UK it will follow the same conventions as the U.S. with the name “Amazon Appstore for Android, ” in Germany, France and Italy, the Android marketplace will be called “App-Shop” available today, Spain app store will be called “Tienda Apps.”

“Customers in the U.S. have purchased millions of apps, games, in-app items and subscriptions since the store launched last year, and we’ve received great feedback about discovery features like Free App of the Day. We evaluate and test games and apps before making them available in the Appstore so we ensure customers have a great experience with the games and apps they purchase,” said Jim Adkins, Vice President of Amazon Appstore. “Amazon has spent years developing innovative features that help customers find and discover the products that are right for them and have applied that know-how to the Amazon Appstore. We’re delighted to extend that experience to our European customers.”