Google+ has started rolling out custom URLs to its most popular social network pages. for the select profiles the pre-approved URL  box will appears on the  page prominently, sticking out along the top of the  page.

“Today we’re rolling out custom URLs to thousands more verified (and well-known) brands and individuals. If you’re part of this expanded roll out, you’ll be prompted to claim your preapproved URL via email and/or when you visit your profile or page.

We’re making these changes over the next few days, and we’ll be offering custom URLs to many more profiles and pages in the future. We appreciate your patience in the interim, and we look forward to hearing your feedback!” announced Saurabh Sharma in a Google blog post.