Google’ Nexus 7 tablet has proved to be disruptive force in the 7-inch tablet segment, the device manufactured by  Taiwanese based Asustek, has received positive reviews and customer acceptance and also meant an increase in profits for the conmpany which is more popularly  known as Asus.

According to the a Wall Street Journal report Asustek officials said following the company’s third quarter earnings conference, that the Nexus 7 has been a tremendous success. Asus showed a 43 percent jump in net profits — $230 million compared to $160 million last year.

Asustek Chief Financial Officer David Chang was quoted by WSJ as saying, “At the beginning, it was, for instance, 500K units a month, then maybe 600, 700K. This latest month, it was close to 1 million.”

The numbers reveal that Google’s debut tablet has been a moderate success in the tablet market compared to Apple’s iPad. In the last quarter, Apple sold 14 million iPads, which was a 26 percent unit increase from the same quarter a year ago.