Pinterest’s image based advertising has caught on with consumers and marketers alike, add to that its growing user base, it only makes sense for other Social Networks to jump on the bandwagon, especially for Facebook which as a publicly traded company will be eager to add a potential revenue stream.
Facebook has joined the club by offering some brands the option to post product images with buttons including “want” and “collect”which will be of course, posted to the user’s news feed post and could be saved on a ”’wishlist’, products within a collection will also have a ‘buy’ link,which directs people to other website to purchase a product.
The current seven retail partners are Victoria’s Secret, Pottery Barn, Michael Kors, Wayfair, Neiman Marcus, Fab.com and Smith Optics.