Pinterest, the current social media rage which lets users collect and share images is now allowing businesses and corporations to create official accounts, businesses can officially link their websites so they are listed on their Pinterest profiles. For example, Tesco can now verify that its Pinterest page is company endorsed and linked to www.tesco.com.

Companies will also be add to add Pin It and Follow buttons to their sites, and embed widgets showcasing their pins. Widgets is an entirely new feature, and will be available both to individuals and to companies.

Pinterest is also launching a business microsite displaying case studies from brands like Etsy and Jetsetter, as well as best practices and guidelines for brands.