Customer satisfaction with Apple’s online store slipped to 80 from the 83 points it garnered in 2011 according to ForeSee’s annual Holiday E-Retail Satisfaction Index. The results are  compiled from 24,000 U.S.  customer surveys gathered between Thanksgiving and Christmas.

“This year, we’re seeing that even some of the largest companies in the country are at risk if they lose sight of customer satisfaction,” said Larry Freed, ForeSee president and CEO, in the press release. “Satisfaction with the customer experience, when measured correctly, is the most important predictor of future success, and while Amazon clearly gets it, Apple stumbles from their usual focus on the customer experience. Dell and JC Penney seem to be struggling to find their way, which could make them extremely vulnerable to competitors.”