Developers are understandably not ready to bet on a native Blackerry app, so they have offered some shortcuts designed to get programs running on devices like its Z10 like using an emulation engine that enables Android apps to run.

“We give them a very nice on-ramp to get onto the platform,” said Mallick in an interview with All Things D about app development. Citing a need for users to have apps on BlackBerry 10 devices, Mallick vindicated BlackBerry’s offer of emulation to developers, adding “If that is the fastest way we can get some of that content, that’s great.”