Twitter is reportedly introducing a standalone music app, which could be released on the iOS by the end of this month according to a Cnet report.
Twitter purchased music discovery startup We Are Hunted last year, according to the report. Since the acquisition, Twitter has been using its technology to develop an app called Twitter Music.
The report add “Twitter Music, which is set to arrive in the wake of key competitor Facebook overhauling the music section of its News Feed, shows Twitter taking new steps into becoming a full-fledged media company. The app acknowledges the key role music has played in drawing new users to the service — particularly younger, mainstream users. Pop stars have some of Twitter’s most popular accounts, with followings in the tens of millions. The TwitterMusic account has 2.3 million followers — not a bad perch from which to launch an eponymous app.”