Google’s store for Android mobile OS is getting a redesign. Google announced on Tuesday that it has started to roll out a new look for the mobile version of Google Play. Users around the world will see the new design as early as today, it will be rolled out to various markets and devices over the next few weeks.

Out goes the text heavy interface, the app gets light colours, a clearer layout for easier navigation, with products being displayed with much larger images than before. Google also said it has sped up the checkout process so users can begin to enjoy their content more quickly.

“The new design focuses on bigger images that jump off the page. Similarly themed content is grouped together so you can hone in on a magazine to read or an app to try. As you move down the page, new recommendations continue to appear so there is always more to see and explore. We’ve also simplified purchasing so you can breeze through checkout and get to enjoying your movie rental or other content.” says a blog post.