Twitter continued its push to turn its popularity into a profitability by launching @earlybird, which is twitter’s version of limited-time-only online deals craze. its first @earlybird deal is a limited two-for-one ticket deal for the new Disney live-action flick “The Sorcerer’s Apprentice,” . It’s Twitter’s second ad partnership with Disney, after a “promoted trend” in sync with the Pixar film “Toy Story 3.”
Twitter plans to feature such deals in entertainment, fashion, technology, beauty and travel several times a week, according to Shiva Rajaraman, product manager for commerce. Twitter hopes the promotions will reach so-called influencers — Twitter users who have large followings and could share the @earlybird messages with their own followers. As of Wednesday afternoon, @earlybird had about 51,500 followers who receive tweets when the account is updated.
