The new white edition Withings WiFi Body Scale is currently available in Europe (and UK) at the price of 129.00€ on www.withings.com. The WiFi Body Scale is the world’s first WiFi connected personal weight scale, which automatically records the user’s body weight, lean & fat mass, and calculated body mass index (BMI) to his/her secure webpage and/or free Withings iPhone or iPad application, WiScale. Also, if the user decides, they can set their objectives and ask their Body Scale to discretly inform them about their progress via mail