Rumors of a more affordable iPhone for emerging markets which were published by Reuters, the Wall Street Journal, and Bloomberg earlier this week turned out to be incorrect based on comments allegedly made by Apple marketing chief Phil Schiller.
Reuters issued an update Friday morning informing readers that it had withdrawn the story, which featured the headline “Apple exec dismisses cheaper iPhone as a market share grab — report.” It was based on a report from the Shanghai Evening News, but that original story was later updated with “substantial changes to its content,” which prompted the significant retraction.
Apple’s SVP of marketing Phil Schiller did an interview with the Shanghai Evening Newsthis week. He was asked about the cheap iPhone. He seemed to shoot it down. But, there’s a twist. His interview may have been misinterpreted which had led to these reports.
