Nokia’s low-cost Asha series phones are selling twice as much as Lumia, Apple is rumored to be developing cheap iPhones, how could Samsung be far away, Samsung is coming up with a new handset line called Rex that is targeted at emerging markets according to a WSJ report.
“As the number one mobile leader and innovator, we are committed to developing the best possible mobile solutions to suit all lifestyles and budgets, which is why we are so excited to launch the REX series across a number of the world’s fastest growing markets,” said JK Shin, President and Head of IT & Mobile Communications Division at Samsung Electronics. “REX devices are designed to seamlessly prioritize and consolidate essential mobile functions that matter most to customers across diverse markets. The result is an extraordinary end-to-end mobile experience with the best value for money.”
“Feature phones continue to represent a large opportunity for mobile handset makers, especially in price-constrained emerging markets,” said Ian Fogg, senior principal analyst, mobile and telecommunications research at IHS. “IHS estimates that there will be 653 million feature and entry-level mobile phones shipped globally in 2013. Entry-level smartphones must compete with ever smarter touch screen feature phones that offer many of the same social network, games, and mobile Internet benefits as smartphones but at an even more compelling price.”
