Twitter advertisers rejoice, Twitter has introduced changes to its ad platform which will let advertisers to target ads to Twitter users based on the words used in the tweets and deliver ads based on those keywords. The feature called ‘keyword targeting in timelines‘, and its available today in 15 languages and all markets.

Twitter says that this does not mean more ads for the users, only that the ads be more direct and more useful similar to the Gmail ads which Google servers up based on the email message. The feedback and amount of ad engagement has been much better using this new approach in a limited beta said Twitter.

Twitter’s Nipoon Malhotra explained how the ad changes will mean for the users “For example: let’s say a user tweets about enjoying the latest album from their favorite band, and it so happens that band is due to play a concert at a local venue. That venue could now run a geotargeted campaign using keywords for that band with a Tweet containing a link to buy the tickets. That way, the user who tweeted about the new album may soon see that Promoted Tweet in their timeline letting them know tickets are for sale in their area.”