Latest number from market researcher Kantar confirm’s  Android’s overwhelming dominance of the UK and the Global smartphone market Among the nine countries (Australia, China, France, Germany, Italy, Japan, Spain, UK and the U.S.) surveyed by Kantar   Android on average accounted for 64.2% of all handset sales in Q1 2013.

Windows Phone accounted for 6.5% of sales with an increase of  2.5 % across the 5 European countries covered, Android at 68.8% of sales, gained over 10 %. Samsung and Apple continue to dominate the top ten best selling smartphones in Britain, with the LG Google Nexus 4 and BlackBerry Curve 9320 the only other individual brand models featuring.

Dominic continues: “Samsung already accounts for half of the ten bestselling smartphones in Britain and much has been said in the past about Samsung’s strong distribution, but it is clear that one of the key drivers of Samsung’s performance is how targeted each device is. Kantar Worldpanel ComTech data clearly shows that different Samsung models are appealing to a very different type of consumer.  The Galaxy Note II is popular with affluent 25-34 year old males, the Galaxy SIII Mini appeals to younger females, the Galaxy Ace to older females while the Galaxy SIII has broad appeal.  The fact that Samsung has so many models available in the market is not indicative of a scatter gun approach, simply a realisation that different consumers demand very different handsets, both in functionality, design and price.”