Tag Archives : advertising

Twitter advertisers rejoice, Twitter has introduced changes to its ad platform which will let advertisers to target ads to Twitter users based on the words used in the tweets and deliver ads based on those keywords. The feature called ‘keyword targeting in timelines‘, and its available today in 15 languages and all markets. Twitter says that this does not mean more ads for the users, only that [...]

Want to send a Facebook message to a person who is not your Facebook friend? Pay up.  Facebook on Thursday starts testing if it can monetize and cut spam at the same time by asking you to pay to ensure the recipient sees it. Facebook’s also changing everyone’s privacy settings into dynamic filters that let “relevant” messages through. Facebook says the changes are primarily designed to let [...]

Image by Getty Images via @daylife One of the liked and used feature of Facebook is the ‘like’ button , since its launch the feature became central to the way people communicate on Facebook.  it is one of the most heavily used features on the site and have proven to be a simple way to discuss posts and show appreciation for the content friends share on Facebook. Facebook has [...]

Image via CrunchBase If you were angry with Facebook’s self serving and financially motivated user policies this would outrage you. WSJ ( Wall Street Journal) reported that  Facebook along with MySpace, Digg, and a few other  social-networking sites sent advertisers information (user names, ages, hometowns and occupations) about  which specific users were clicking on ads, based on a report [...]

A recent report from ‘All Things Digital’ suggests that Twitter is all set to launch its much awaited advertising model. To start off, the advertisements will mimic tweets in terms of character length and will be limited to 140 characters. Twitter has not announced a release date or the pricing options for its ad model but it is widely expected that the micro-blogging site will have the ad model [...]

Yesterday in a warm Thistle Hotel in the West End of rainy London, team mashup* presented the Social Media ’09 conference. With a kick-off at 2pm, SM09 featured four hours of case studies and presentations from around 20 people, all from different backgrounds, with something to share about how their company uses Social Media. In the audience were 200 of London’s leading social media strategists [...]

This might sound unbelievable, but it is absolutely true! PepsiCo, the owner of Mountain Dew soda brand has rented a bowling alley in Brooklyn to throw a “taste test” party. They were testing the brand new “Ultraviolet” diet soda. Most of the guests were Twitter users and fans. On a projector screen, everybody could watch Twitter search queries related to @mtn_dew and occurrences of the hashtag [...]