Posted by Vlad Ionesi on August 13, 2009 ·
This might sound unbelievable, but it is absolutely true! PepsiCo, the owner of Mountain Dew soda brand has rented a bowling alley in Brooklyn to throw a “taste test” party. They were testing the brand new “Ultraviolet” diet soda. Most of the guests were Twitter users and fans. On a projector screen, everybody could watch Twitter search queries related to @mtn_dew and occurrences of the hashtag [...]